Search My Marketing Glossary
Type any marketing term and I'll explain it like you're human. No confusing jargon, just straight talk.
SEO
SEO & SearchSearch Engine Optimisation - making your website show up higher on Google when people search for what you sell. It's about getting found without paying for ads.
Keywords
SEO & SearchThe words and phrases people type into Google to find businesses like yours. Picking the right ones is the foundation of SEO.
Backlinks
SEO & SearchLinks from other websites to yours. Google sees them as votes of confidence - the more quality backlinks you have, the higher you'll rank.
Organic Traffic
SEO & SearchVisitors who find your website through unpaid search results. No ads involved - they found you naturally on Google.
Responsive Design
Web Design & DevelopmentA website that automatically adjusts its layout to look great on any device - phone, tablet, or desktop. Essential in 2024.
Mobile-First
Web Design & DevelopmentDesigning your website for mobile phones first, then scaling up for larger screens. Google ranks mobile-friendly sites higher.
CMS
Web Design & DevelopmentContent Management System - software like WordPress that lets you update your website without needing to write code.
Bounce Rate
Analytics & PerformanceThe percentage of visitors who leave your site after viewing only one page. A high bounce rate usually means something needs fixing.
Conversion Rate
Analytics & PerformanceThe percentage of website visitors who take a desired action - like filling in a form, making a call, or buying something.
PPC
Advertising & Paid MediaPay-Per-Click - online advertising where you pay each time someone clicks your ad. Google Ads is the most common platform.
Landing Page
Analytics & PerformanceA standalone web page designed for a specific purpose, like getting people to sign up or buy something. Focused and distraction-free.
A/B Testing
Analytics & PerformanceTesting two versions of a page or ad to see which one performs better. Change one thing, measure the results, keep the winner.
ROI
Analytics & PerformanceHow much money you make back compared to how much you spent. If you spend £100 and make £500, that's a 5x ROI.
Google Analytics
Analytics & PerformanceA free tool from Google that shows you who's visiting your website, where they come from, and what they do when they get there.
SERP
SEO & SearchThe page you see after searching something on Google. Your goal is to appear on the first SERP.
CTA
Analytics & PerformanceA button or link that tells visitors what to do next - like 'Get a Free Quote' or 'Book a Call'. Every page needs one.
Retargeting
Advertising & Paid MediaShowing ads to people who've already visited your website. It keeps your business in their mind until they're ready to buy.
Content Marketing
Analytics & PerformanceCreating useful content (blog posts, guides, videos) that attracts potential customers to your website organically.
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Frequently Asked Questions
Got questions? I've got answers.
Because digital marketing is full of confusing jargon. I wanted a simple resource where business owners can look up any term and understand it in plain English — no tech speak. Read my blog for more tips
Of course! Drop me a message and I'll explain it for you. I'm always happy to help business owners understand the world of digital marketing. Contact me
Not at all. I explain everything in simple language and never assume you know the technical stuff. This glossary is just here if you're curious or want to learn more. Learn about working with me
If I had to pick one, it would be Local SEO. It's how nearby customers find your business on Google, and it's the single biggest driver of new enquiries for most small businesses. Read my local SEO guide
Absolutely. From SEO and PPC to website design and content marketing, I offer services covering most of the terms you'll find here. Browse my services